About
An independent product studio.
NOVEMADE designs, builds, publishes and grows its own apps, games, learning, wellness and AI products. Eleven so far, at every stage from live on the App Store to a bench experiment.
How the studio is run
An independent product studio. Eleven products, one production system, and no client work.
Founder-led. Built on a shared production system.
NOVEMADE is founder-led. Whoever decides what to build also builds it, releases it and answers for it afterwards — there is no account layer between the decision and the work, and no handover at the end of it. That is why the unfinished parts of this site are described as unfinished rather than defended.
Underneath every product sits one shared production system. Everything identical across eleven products — store assets, release checklists, subscription plumbing, screen captures, privacy documents, the publishing pipeline itself — is done once there instead of eleven times by hand. A large share of the implementation is written by AI coding agents working inside that system, under review, against tests that have to pass before anything reaches a queue. Publishing is still held behind a person; that is a design decision, not a gap.
What the system buys is time for the parts that make a product distinctive. What it does not buy is the ability to finish everything at once, and the status badges on this site say so product by product. That is the reason this site has demos you can run rather than download counts you would have to take on trust.
- Founded
- 2026
- Model
- Founder-led
- Funding
- Self-funded
- Client work
- None
Nothing on this site was commissioned. No product here has an outside client, and the studio does not take briefs — which is what makes it possible to say that a product is not ready yet.
The story
Why the studio exists.
NOVEMADE started the way most product studios actually start: with one app, then a second, then the realisation that the second one had re-solved every problem the first one had already solved. Store assets, release checklists, subscription plumbing, screenshots, analytics, privacy documents — all of it rebuilt from nothing, because nothing had been designed to be reused.
The studio is the answer to that. A shared production system sits underneath every product, so the work that is identical across products is done once, and the work that makes a product distinctive gets the time it deserves. That is the entire thesis, and this site is the evidence for it.
The studio is founder-led and deliberately small. There is no sales pipeline, because there is nothing to sell you: the products are the business. Where we do work with people outside the studio, it is as a partner, a publisher or an investor, never as a vendor.
How we work
A studio is judged by what it ships, not by what it says it does.
- 01
Ship the smallest honest thing
A product in closed testing is described as being in closed testing, and a released one is checked against the store rather than assumed. Status badges here are accurate, including the unflattering ones.
- 02
Build the system, not the one-off
Creative production, release and measurement run through shared internal infrastructure, so the fifth product costs less to launch than the first.
- 03
Own the whole lifecycle
Design, engineering, release and growth sit in the same team. Nothing is thrown over a wall, because there is no wall.
- 04
Let each product be itself
A cozy puzzle game and a sprint-analysis tool should not look like siblings. The studio shell is deliberately neutral so each product can bring its own world.
See what we build.
The products are the argument. Start with the one you can play in your browser.